CBD

We designed a visual identity and packaging for a CBD oil product line, a new player in a new category at the time. To emphasize the product name and spark consumer interest, we took a functional approach to design. Grotesque sans serif typography provides maximum readability, which is distinctive and helps shoppers quickly determine the level of active CBD in product variations. The color palette gives the packaging a positive character that symbolizes the product’s promise: to improve the consumers’ condition.

We are a small branding & motion studio from Zagreb. Ten years ago we left our jobs in big companies to dive deep into the creative process. We wanted to spend more time on fewer projects and focus on the intellectual, functional, and artistic aspects of business. Looking to create profound ideas, timeless design, and beauty in everyday life.