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Sanquin – Join. The Club.

CompanyTotal Design

Lead DesignersJulius van der Woude

Design TeamSieds de Boer, Julius van der Woude, Jasper Klinkhamer, Dimitri van Loenen, Ayla Maagdenberg, Floor Wesseling, Agreeth Wiersma, Francis Brüggenwirth

ClientSanquin

CreditsPhoto by: Martin Dijkstra, Copy by: Arno de Korte

Prize(s)Silver in Print / Wayfinding & Environmental Graphics

Project LinkView

Entry Description

Sanquin, the Dutch ‘Blood Institute’ renowned for donor recruitment, will in the future also focus on preventive medicine. This is called ‘scientific donorship’, which will include providing donors with information on their health. These new developments call for a strong brand that links Sanquin to a vital society and a healthy lifestyle. In line with this new brand identity, we developed a modern and fresh interior for the locations. A community that you share with others. Appealing to a younger generation, with the dynamics of Instagram. We created a place for the big gesture. For Life.

Bio

Progress in the world has shifted up a gear. Demanding real action from us all. Therefore, we only have time for the brands that are relevant to us. Who help us solve problems, who help us move forward. At TD, we help brands find their purpose and live their promise. We do this by aligning the creative power of design, communication and technology. A total approach, a Total Design. At TD, we help brands help people. It not only makes them successful, it makes us feel good as well.

Awards and Prize

ADCN Awards, European Design Awards, ESPRIX, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards, SAN