ProRail – Moving Forward Each Day

To increase the visibility of Dutch rail infrastructure giant ProRail as an employer, it needs to become an employer brand. To achieve this, we provided them with the forward-looking, versatile slogan ‘Moving Forward Each Day’. Everyone is part of ProRail’s progress, everything is linked, within ProRail, and throughout society. These connections provide the visual basis for ProRail’s new communicative style. We symbolize the linked network by connecting the different elements in a visual infrastructure. Showing how colleagues help each other forward, and how ProRail helps Holland move forward.

Progress in the world has shifted up a gear. Demanding real action from us all. Therefore, we only have time for the brands that are relevant to us. Who help us solve problems, who help us move forward. At TD, we help brands find their purpose and live their promise. We do this by aligning the creative power of design, communication and technology. A total approach, a Total Design. At TD, we help brands help people. It not only makes them successful, it makes us feel good as well.

ADCN Awards, European Design Awards, ESPRIX, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards, SAN