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Genesis asked for a storytelling annual report that captures their strategy & action to move NZ towards a low carbon future. Our ‘walk the talk’ thinking saw bold ‘talk’ messages amplified by real ‘walk’ examples, making it easy to see the strategy in action.
Large typography became our hero, kicking the document off with pace and putting the carbon reduction story centre stage. Large imagery adds further visual impact & emotional engagement. Underline highlights, coupled with featured pull-out text, bold block colours, and large graphical icons give the document a energised, dynamic feel.