Fold is a wireless charging solution that enables the user to charge up to three products simultaneously. Besides the functional motives and user benefits, we explored how the tech world can create more sustainable products and raise awareness of the environmental impact of electronics. Other comparable charging mats are built by sandwiching dozens of different materials between layers of glue; Fold has been stripped back to its most basic necessities, creating an almost skeletal aesthetic - but importantly, this enables the product to be disassembled for maintenance and conscious disposal.
BLOND is a critically acclaimed London-based design studio that collaborates with the world’s leading brands and startups—ranked by Red Dot as the No.1 design studio in America and Europe for three consecutive years. STRATEGIC INNOVATION & DESIGN embodies the studio’s practice. With empathy toward fast-changing social needs and environmental challenges, BLOND harnesses insights to pinpoint opportunities that have the potential to enhance contemporary lifestyles and provoke change.