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Barna Zoo

UniversitySavannah College of Art and Design
Lead DesignersClara Passos
Prize(s)Gold in Print / Wayfinding & Environmental Graphics
Entry Description

Barna Zoo is an imaginary zoo in Barcelona, Spain, that blends art, charm, and fauna. The visual identity draws inspiration from the city’s artistic interest and physical beauty, particularly Antoni Gaudi’s creations. From the entrance mural to the gift shop items, everything in Barna Zoo is carefully planned to translate the expressive character of the place. The colors are a direct influence from Gaudi’s Park Güell, so all the designs would make the residents and tourists feel that the zoo is an extension of Barcelona’s style.