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Minneapolis branding, advertising, and design firm KNOCK was about to relocate and wanted to announce it in a captivating and memorable way. This stop-motion, short film relates the epically iconic journey of KNOCK’s mascot Stumpy as he crosses the whimsical warehouse district of downtown Minneapolis to replant his roots at KNOCK’s beautiful new home. The video was seeded through social networking sites like Facebook, a direct mail piece, and an email blast to existing clients, potential clients, friends, and peers.