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Rebranding CDR

CompanyAtelier Nunes e Pã, Lda

Lead DesignersAtelier Nunes e Pã

ClientCDR - Casa dos Reclamos, Lda

Prize(s)Bronze in Print / Corporate Identity - rebranding

Project LinkView

Entry Description

CDR multifaceted profile is an essential characteristic for the chameleonic identity construction. The goal is a brand united by the potential for metamorphosis. The rebranding project preserves the chameleon figure as the mainstay of its narrative, as well as the dominant pink color, a recognized trait of its identity.The design of the logo evokes the circular movements of the printing machines. The principle of dynamic and plurality is also explored in the chromatic universe - the vibrant pink color is joined by secondary colours that build the brand and its multiple scenarios.