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Our goal was to express Comvita’s new 3-phased focus strategy in an open, direct and accessible way with real cut-through. Three informed the visual execution with each hero image utilising a three layered treatment to reflect the strategy & to reinforce the focus message. Engaging headlines, a refined colour palette, fine keyline infographics, icons and a layered messaging approach help deliver a structured & considered, yet highly scannable, user experience. The typographic is bold, balancing serif and sans serif to create a quality feel aligned with Comvita’s premium positioning.