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International Women’s Day (IWD)

CompanyInsight Creative
Lead DesignersBrian Slade
Design TeamMason Smith, Steven Giannoulis, Rainer Leisky
ClientInsight Creative
Prize(s)Bronze in Print / Self-Promotion
Entry Description

For IWD 2021 we celebrated the women in our team with a personal experience as individual as each of them. Our custom-designed small booklet included a uniquely crafted initial; a namesake story; & an appreciation message from ‘the boys.’

Each bespoke initial was crafted for the recipient’s personality & in their favourite colour. The booklet unfolds uniquely in & out of itself to reinforce the individuality message. A print over-gloss adds a sense of ‘your special.’ The elegant envelope & sticker create a personal experience, reinforcing this as an individually crafted gift to be valued.