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Ernest Easter

CompanyInsight Creative

Lead DesignersEdwin Hooper

Design TeamBrian Slade, Kirsty Drummond, Mason Smith, Rainer Leisky, Steven Giannoulis, Emma Thompson, Paul Saris

ClientInsight Creative

CreditsVideo URL - https://vimeo.com/570099414

Prize(s)Silver in Print / Self-Promotion

Project LinkView

Entry Description

Every year we mark Easter with a little something to make our clients smile. In an uncertain Covid lockdown environment, the fluffy bunnies of previous years felt a little inappropriate. How do we make Easter gifts relevant in 2021? Step up Ernest Hoppington, the Easter Bunny’s alter-ego. Like many, Ernest’s family business has pivoted, adding good reads to his Easter egg deliveries.

We created three journeys – in office, physical delivery & eDM – leading to an Ernest website with our team’s recommended good reads. Ernest’s comes alive with flat graphics and a simple literary colour palette.