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Proteus System

CompanyAnvil Studios
Lead DesignersTreasure Hinds + Greg Janky
Project LocationBrooklyn, NY + Zoom
ClientProteus Motion
Prize(s)Gold in Outdoor And Exercise Equipment / Exercise Equipment
Project LinkView
Entry Description

The new Proteus System creates an equal amount of resistance in all directions of motion, creating the sensation of moving through water. Proteus Motion is reinventing strength training and partnered with Anvil Studios to help define the user’s physical experience and industrial design for their revolutionary new system.

Our design team strove to create aesthetics that balance strength and muscularity with the feelings of ease and approachability. The final design is a bold gesture that embodies the system’s dynamic nature while welcoming professional athletes and novice users alike.


Anvil Studios, Inc. is a product design firm for the real world. We deliver elegant, iconic, and manufacturable designs that people love to touch and use. We take a flexible approach to our process so that you get great solutions within your constraints. And our product designs get noticed – over 104 design awards in our first 15 years!