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EpilepsieNL

CompanyTotal Design

Lead DesignersEdwin van Praet

Design TeamHenriette Verkerk, Edwin van Praet, Martijn van den Brakel, Adam Lane, Timon Weerstand, Lex van Hees, Rosyl Budike, Robin Poelmann, Ervin Ramrattan

ClientEpilepsieNL

Prize(s)Bronze in Multimedia / Mobile / Web Application Design

Project LinkView

Entry Description

We made the new branding and marketing style for EpilepsieNL. The basis is a stretch effect that disrupts the logo and images used in advertising, etc. The stretch visualizes the disruption an epilepsy attack enacts on the person. The unique graphic imagery does its work everywhere. And even without images, the logo shows exactly what the impact of epilepsy is. The primary color of the style is a lavender purple, which is the color of International Epilepsy Day, because of lavender’s positive effect on people with epilepsy. Each element contributes to the message: epilepsy disrupts lives.

Bio

Progress in the world has shifted up a gear. Demanding real action from us all. Therefore, we only have time for the brands that are relevant to us. Who help us solve problems, who help us move forward. At TD, we help brands find their purpose and live their promise. We do this by aligning the creative power of design, communication and technology. A total approach, a Total Design. At TD, we help brands help people. It not only makes them successful, it makes us feel good as well.

Awards and Prize

ADCN Awards, European Design Awards, ESPRIX, German Design Awards, Graphis, International Design Awards, Red Dot Awards, One Show Awards, SAN