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More than a list of achievements, the review highlights the Firm’s culture through profiles of its people around the world.
The internal audience was considered as important as the external audience, and the creative challenge was to communicate a unity of purpose within a global organization while connecting these diverse stories to the year’s events.
The final result offered insight on business objectives, corporate issues and industry trends while reinforcing the corporate brand.
It conveyed the Firm’s values and accomplishments in an engaging and informative way and emphasized stability and a focus on people in the face of great economic challenge.