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Creative City

Lead Designers
Prize(s)Bronze in Print / Books
Entry Description

The program 'Creative City The Hague' has been up and running for 3 years. This publication gives good insight in these results. The book is a building block and al the books together make a beautiful construction, which symbolizes all the creative people working together making the creative city.


We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design.

Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.