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Torture Basement

Lead Designers
Prize(s)Silver in Print / Signs, Exhibits and POP Displays
Entry Description

For museum goudA we were asked to redesign the torture exhibition in their cellar. And so we started to think how to make it more exciting and get the older kids to read the little signs next to the torture equipment. We've decided to make it an experience put al the information on the floor with UV-paint. In this way you can only see something when you put on the UV-flash light otherwise it is just a white floor. So you really have to go exploring and discover new things.
All the info on the floor is hand drawn, even the text.


We enjoy working at the cutting edge, challenging ourselves and those around us, looking further than the length of our nose. Our way of working is between that of a design studio and an ad agency. We create conceptually and strategically strong projects with clear, clever designs and solutions. We think before we act, but we act before we talk. That is what we call Smart Design.

Smart Design on a daily basis means that we work for very different clients, like museums, cities, government, educational institutes, charity but also pr-marketing agencies and commercial clients. We like to work on total concepts, to create not only the logo but also the name of the product, the image, the message, the strategy. This results in a strong graphic design in which the form follows the content. And because of this we are a multi-disciplinary agency that works in the field of identity design, publication design, event design, exhibition design, campaign design.