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Ashcraft Design collaborated with Seagate on the design language of their new Expansion line of products. The product line ranges from high-capacity desktop options, portable HDD options that fit in your pocket, and SSDs that are super light and credit card-sized. Our design strategy centers around efficiency, value and making the intangible, tangible. The new design approach represents the physical manifestation of data and its movement from device to device, like ripples in water or ripples formed in the sand by the wind over time.
Ashcraft Design is an award winning product design and brand innovation company located in the creative and cultural epicenter of Los Angeles, California.