Share on Social Media

Passing Down the Heritage

CompanyChe Ye Design

Lead DesignersHsiao Che Hou

ClientChen Ya Lan Taiwanese Opera Troupe

CreditsPhotography｜Ou Chieh-Ju

Prize(s)Silver in Print / Calendars

Project LinkView

Entry Description

Inspired by the traditional custom and culture of the "red envelope" – which is used to convey blessings among people – the Taiwanese opera's spirit of loyalty, filial piety, chastity and righteousness is complemented by the comic style that strikes a chord in the hearts of youths to endow red envelopes with innovative visual appeal and congratulatory meaning. In doing so, the performing art of opera becomes more relevant to everyday life, continuing the heritage of traditional Taiwanese opera and promoting its qualities.

Awards and Prize

2020 A' DESIGN AWARD - BRONZE
2020 DNA PARIS DESIGN AWARDS / KEY ART (POSTERS, COVERS, ILLUSTRATION) - HONORABLE MENTION
2020 DNA PARIS DESIGN AWARDS / BRANDING - HONORABLE MENTION
2020 CREATIVE COMMUNICATION AWARD (C2A) - HONORABLE MENTION
2020 CREATIVE COMMUNICATION AWARD (C2A) - WINNER
2020 IDA DESIGN AWARDS - BRONZE
2021 INDIGO AWARD / PROMOTIONAL MATERIALS - SILVER
2021 INDIGO AWARD / BRANDING - BRONZE
2021 INDIGO AWARD / PACKAGING DESIGN - BRONZE
2021 INDIGO AWARD / ILLUSTRATION - HONORABLE MENTION
2021 A' DESIGN AWARD - SILVER
2021 CREATIVE COMMUNICATION AWARD (C2A) - Print / Best of Best
2021 CREATIVE COMMUNICATION AWARD (C2A) - Brand design / Winner
2021 CREATIVE COMMUNICATION AWARD (C2A) - Packaging / Winner
2021 CREATIVE COMMUNICATION AWARD (C2A) - Print / Winner
2021 IDA DESIGN AWARDS - Subcategory Winner Print - Calendars / Silver
2021 IDA DESIGN AWARDS - Print-Collateral Material / Honorable Mention
2021 IDA DESIGN AWARDS - KAIZEN / Brand Identity / Honorable Mention
2021 IDA DESIGN AWARDS - KAIZEN / Print-Packaging / Honorable Mention
2021 IDA DESIGN AWARDS - Print-Collateral Material / Honorable Mention
2021 IDA DESIGN AWARDS - Print-Packaging / Honorable Mention
2022 INDIGO AWARD - KAIZEN / Packaging Design Category / Gold
2022 INDIGO AWARD - KAIZEN / Logos Category / Gold
2022 INDIGO AWARD - KAIZEN / Branding Category / Silver
2022 INDIGO AWARD - Packaging Design Category / Gold
2022 INDIGO AWARD - Promotional Materials Category / Gold
2022 A' DESIGN AWARD - BRONZE