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Moono Mooncake Box-set 2020

CompanyMoono
Lead DesignersJack Tung
ClientMoono
Prize(s)Bronze in Print / Packaging
Entry Description

The concept of Moono mooncakes packaging took from the traditional mizuhiki knot, which means reunion, a blessing in Japanese. To highlight the pop-up effect and texture of the knot, we chose a paper with high reflection and applied an embossing printing effect. Matte brushed Silver Card not only makes the knot more popping out, but also keep the mooncakes cool inside.