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PUPSTAR

CompanyH. Design Studio

Lead DesignersHaolai Francis Zhou

Design TeamHaolai Francis Zhou

ClientPupstar

CreditsIndustrial Design: Justin Yu

Prize(s)Silver in Print / Logos, Trademarks and Symbols, Gold in Print / Corporate Identity, Silver in Other Graphic Designs / Other Graphic designs

Entry Description

Pupstar is a positioning technology company, and this is a new brand design for pre-launching its new product—Pupstar GPS Pet Tracker. The logo design symbolizes Positioning and Pet, especially the combination of Direction Arrow, Pet Paw, and Location Pin. The graphic components represent the relationship and cooperation, and the fresh and powerful colors convey excellent technical support and passionate visual language. The brand identity uses iconic graphics and pop colors from the logo in a dynamic way to create a friendly and playful atmosphere.

Bio

Graphic/Digital/Marketing designer, AIGA member. Personally worked in a very diligent manner, and proved to be a critiqued person, a speeding learner and an experienced team-worker. Passionate of design, sketching, observation, and solving problems.

Awards and Prize

A’ DESIGN AWARD WINNER 2020–2021, SILVER, For “Pupstar”
IDA 2020, GOLD / SILVER, For "Pupstar"
A’ DESIGN AWARD WINNER 2019–2020, BRONZE, For “Silence is Not an Option”, Conference Design
GDUSA 2019, AMERICAN GRAPHIC DESIGN AWARD WINNER
DNA 2020, PARIS DESIGN AWARD WINNER
IDA 2019, GOLD Category: “Option”, Print-Posters
IDA 2019, SILVER Category: “Typographic Conference Design”, Print-Posters
IDA 2019, BRONZE Category: “Typographic Conference Design”, Print-Collateral Material
IDA 2019, BRONZE Category: “The Outlook”, Print-Corporate Identity