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DEMOLIFT Weight Plate

CompanyROBRADY design
Lead DesignersRob Brady
Design TeamRob Brady, Matt Vergin and Jason Viera
Project LocationSarasota, Florida
Prize(s)Silver in Outdoor And Exercise Equipment / Exercise Equipment
Entry Description

The DEMO system is a set of weightlifting plates designed for use by hand or with a weightlifting bar. When used without the bar, the ergonomic plates provide a secure, comfortable grip that allows users to get more from their fitness activities without risking injury. Each ergonomically designed plate features an aesthetic style that communicates a distinctive brand identity and highlights the unique central grip space that lets users to slip the plate onto their hand as securely as onto a weightlifting bar.


ROBRADY design is a multi-disciplined product design and development studio that offers its global client base progressive industrial design, mechanical design and product engineering, graphics / packaging / UI-UX / web, market insights, brand and retail.