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Coming to 2020, Creative agency, JAM, was going to use a new face to show the world their new structure and new vision. We helped to rebrand the identity to more fun, modern yet professional brand image. The new brand consist of 12 fluid. Each fluid are in different shapes and colours, representing different individuals and thinkings. They are floating around the space, collaborating new ideas. We also introduced a new sets of colours, matching with the vibrant brand image. The key fluid consists of different colours in temperature sensing, representing the human and flexibilty.