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UC Berkeley TDPS 2017–18 Performance Season Art

CompanyL.S. Boldsmith
Lead DesignersLeila Singleton
ClientUC Berkeley — Department of Theater, Dance and Performance Studies
Prize(s)Bronze in Print / Posters
Entry Description

The challenge was to create a poster series that captures diverse performances while maintaining cohesion. Every poster was rendered in a mix of acrylic and watercolor paints, paired with vector art. Each hints at duality:


• METAMORPHOSES: A fiery sun is reflected as a cold moon

• BERKELEY DANCE PROJECT: A female dancer leaps in empowerment, yet is suspended in scrutiny

• ALL IN THE TIMING: Hailing from opposing points of origin, two hourglasses briefly converse mid-flight

• MECHANICS OF LOVE: A single ballerina emerges from a multiverse, casting a kaleidoscope of shadows

Bio

Leila Singleton is a hands-on art and creative director in Vancouver, BC, Canada. She was drawing before age one, and had planned to study painting, but fell in love with graphic design. She received a Bachelor of Fine Arts degree, with honors, from SCAD (Savannah College of Art & Design).

Leila began as an ad agency art director, built a DMO’s in-house design division, and then went solo, working for San Francisco’s Stern Grove Festival, and for clients at the University of California, Berkeley, among others.

Leila teaches and judges advertising and design competitions. She still draws.

Awards and Prize

Leila's work appears in over 30 books and magazines; has been exhibited in locations such as New York City's Times Square and Kharkov, Ukraine; and has been recognized with more than 60 honours from organizations including the International Design Awards, the Academy of Interactive & Visual Arts, American Graphic Design and Advertising, Creative Quarterly, Graphis, GDUSA, Hiiibrand, Indigo Design Award, MUSE Creative Awards, and Summit International Awards.