HEB Marketprime

We developed a project of consulting in neuroarchitecture and design experiences for HEB. The design is based on a study of users and food. Our goal was to improve the user experience at the time of eating in the food court, but at the same time making efficient spaces for movement and navigation of people. We design a narrative of experiences based on references to street markets and according to the use of the space and the displays of products, as well as for each gastronomic concept defined by atmospheres full of sensory stimuli such as lighting, aromas, textures, and temperature.

LVS-Architecture is a firm that specializes in experience design. We analyze the needs of our clients and work with them to find the right solutions for their projects. Our methodology is research-based design and architecture through cognitive sciences in order to provide the best experience for users and according to lifestyles, profitability models, and businesses of our clients. Founder Luis Othon Villegas received a Master of Design Studies from Harvard University in 2003. He has collaborated with Paola Antonelli, Enrique Norten, and David Rockwell in New York.