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Linshui Yuquan -Mellow Cave Wine

CompanyCreateunidea Packaging Design Co., Ltd.
Lead DesignersYi Feng
Prize(s)Silver in Print / Packaging
Entry Description

The producer of this work, Lin Shui Wine, has the largest single six-kilometer wine cave in the Shanghai Great World Guinness Records. The company’s core product is the wine stored up in caves. To show the superior natural ecological environment of the product, the designer adopted the concept of deindustrialization by using eco-friendly materials such as wood grain paper, hand-made earthen bottles and pure cotton seals and embossing the bottle with decorative patterns showing the grand environment on which the product is based, thus highlighting its core value of natural ecology.