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WoofUp is a dog-centered app, which focuses on dogs’ preferences and what really makes them happy. It’s not just a social media but one with tools that can really help dog owners to allay the concerns. By filtering out dogs’ dislikes, possible incidents are highly avoided and it’s easier to meet their playmates in the neighborhood. Additionally, creating social content together not only increases the bonding time between owners and dogs but also builds a stronger community within the local area.