Fussy

Fussy is the worlds first; 100% recyclable, 100% natural, refillable deodorant with bio-degradable refills. When designing the deodorant; we decided to start from scratch, to lean into the restrictions and re-ask some fundamental questions that would allow us to reimagine the product completely. And so, we right back to the drawing board. The result is a deodorant casing, containing natural ingredients; inspired by natural forms. Like the humble pebble; we designed the housing to appear as though it has been worn away over time. Which, in turn, emphasises the purpose of the product; longevity.

BLOND is a critically acclaimed London-based design studio that collaborates with the world’s leading brands and startups—ranked by Red Dot as the No.1 design studio in America and Europe for three consecutive years. STRATEGIC INNOVATION & DESIGN embodies the studio’s practice. With empathy toward fast-changing social needs and environmental challenges, BLOND harnesses insights to pinpoint opportunities that have the potential to enhance contemporary lifestyles and provoke change.