Fussy

Fussy is the worlds first; 100% recyclable, 100% natural, refillable deodorant with bio-degradable refills. When designing the deodorant; we decided to start from scratch, to lean into the restrictions and re-ask some fundamental questions that would allow us to reimagine the product completely. And so, we right back to the drawing board. The result is a deodorant casing, containing natural ingredients; inspired by natural forms. Like the humble pebble; we designed the housing to appear as though it has been worn away over time. Which, in turn, emphasises the purpose of the product; longevity.

BLOND is a critically acclaimed London-based design studio that collaborates with the world’s leading brands and startups. Founded by Creative Director James Melia in 2015, the studio's drive to create a sustainable future underpins its practice – with established processes and methods of working with clients – carefully selecting opportunities that positively contribute towards their goal of developing conscientious brands through design. Their industrial design, branding, packaging and UI/UX work ranges from furniture & homewares to electronics to fintech and consumer goods.