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Branding Design for vergissmeinnicht

Companythjnk Düsseldorf
Lead DesignersPatrick Reichert-Young
Design TeamManaging Director Creation: Kai Roeffen, Junior Designer: Janik Bienemann,
Clientvergissmeinnicht – filmagentur für erinnern
Prize(s)Silver in Multimedia / Brand Identity
Project LinkView
Entry Description

"Vergissmeinnicht – film agency for memories” produces biographical films for people who want to tell their story and preserve it for themselves or others, for instance because they are facing senility or imminent death. The challenge was to develop a corporate design that clearly conveys seriousness, professionalism and value, as well as to appeal to people of different age groups. The result is a solution whose guiding creative principle reflects the flexibility of memories. Thus, the dynamic logo takes on over 50 different forms across all media while maintaining its recognisability.


2020 – 2020:
GREY Düsseldorf / KW43.
Creative Director Design.
2018 – 2020:
BOBBY&CARL – a thjnk & thyssenkrupp joint venture.
Head of Corporate Design.
2018 – 2018:
Creative Consultant.
2015 – 2018:
Creative Director Art / Copy.
2017 – 2018:
ACA Cologne.
Lecturer for storytelling and brand development.
2013 – 2015:
Art Director – freelance.
2011 – 2012:
Freies Werkstatt Theater Köln.
Stage director and author.
2010 - 2011:
Stage director and author.

AIGA, tdc and DDC Member.
Book Publications: i. a. Transmedia Storytelling.

Awards and Prize

i. a. International Corporate Design Award, reddot Design Award, iF Design Award, Joseph Binder Award Nominee, ADC, So(cial) Good Design Award Canada, German Design Award, Internationaler Theaterpreis der Reiman Akademie Österreich, Regiepreis studiobühneköln.