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Michigan License and Registration Renewal Mailings

CompanyCivilla
Lead DesignersJanice Cho
Design TeamLena Selzer, Michael Brennan, Rachael Carson, Rachel Rosenbaum, Scott Everett, Umbreen Qureshi
ClientMichigan Department of State (MDOS)
CreditsPhotos by: Scott Everett
Prize(s)Bronze in Print / Direct Mail
Entry Description

With MDOS, Civilla designed modern renewal mailings for state IDs, driver’s licenses and vehicle registration: processes that affect 10 million people a year. Old mailings were bulky and confusing, with unnecessary inserts and unclear instructions that led to frustrating office visits. New mailings are 88% shorter, saving 32 million pieces of paper per year. Personalized, urgent calls to action clarify when renewals can be completed online or at self-service stations, which will reduce processing and wait times. This work will improve MDOS’ civic relations and services statewide.