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Magic 360 Product Brand Identity

CompanyCasuscelli Design

Lead DesignersTony Casuscelli: Creative Director

Design TeamRefer to the PDF attached

ClientMagic Mobility

Prize(s)Silver in Print / Collateral Material

Project LinkView

Entry Description

Magic Mobility is renowned globally for its all-terrain powered wheelchair technology, designed and manufactured here in Australia. Casuscelli Design was engaged to create the branding for Magic Mobility’s most anticipated crossover wheelchair – the Magic 360. The brief required to create a product brand that integrated the Magic Mobility branding system and connect with numerous audiences: wheelchair users, family & friends, carers, therapists & agents. The Magic 360 brand imbues a sense of urbane sophistication, movement and brings to life the creative idea “Because the world’s is not flat”.