Briefed to improve perception of quality & encourage shopping across the store. Scope of works included master planning, interiors & graphics (including TOV), visual merchandising, uniforms & design guidelines. Over 300 messaging boards communicate brand ethos, product freshness, local sourcing, sustainable fishing & award-winning products. Iconography replaces departmental signage & reminds customers of the range of product choices. A series of statements & illustrations maintain ALDI’s witty tone of voice whilst reinforcing central messages of great value at low prices, quality & freshness.
Landini Associates are a team of interior and graphic designers & strategic thinkers who strive to "Reinvent Normal" in everything they do. Based in Sydney, they work all over the planet and are globally renowned for their work in food, retail and hospitality.
Clients include Loblaws(all banners)(Canada), McDonald’s (Global), Marks & Spencer (UK), Walgreens (US), Jurlique (Global), Glassons (AU & New Zealand), Esselunga (Italy), Emart (South Korea),ALDI (AU & China), David Jones (AU), Sarah & Sebastian (AU), Burt's Bees (Global) & Selfridges (London), amongst many others.
Please see here: http://www.landiniassociates.com/awards/