Just Wholefoods

Just Wholefoods produce a range of vegan dried mixes. The brief was to unify a large range spanning various categories, conveying the quality of the ingredients without overpromising on the product. Food for everyone, not just a plant-based alternative. The straightforward block logo uses random italicised letters to introduce personality and colour shift between 'Just' and 'Wholefoods' allowing the words to work subtly on two levels. This simple branding frames the pop art style illustrations with their playful but strong visual appeal, creating a distinctive and democratic brand personality.

Studio h is an award-winning boutique design studio in London producing practical and elegant design solutions without compromising on creative excellence or professionalism. We work locally and internationally, mainly in the area of brand identity and packaging design.

Numerous awards including Clio, Pentawards, Design Effectiveness Award, D&AD, etc.