Share on Social Media

EMERA SUV607 UHP

CompanyKENDA RUBBER IND. CO., LTD.

Lead DesignersChen, Hung-Yin

Design TeamCreative Design Group

ClientKENDA RUBBER IND. CO., LTD.

Prize(s)Bronze in Design For Society / Design for Society

Entry Description

EMERA SUV 607 UHP is an Ultra-High-Performance summer SUV tire, with the new generation of SiO2 compounds provides excellent wet braking, low rolling resistance, and long tread life to meet most driver’s needs in any condition.
The new asymmetric pattern with diamond chamfers like a python tooth, to enhance dry and wet handling performances.
Finally, the sidewall is designed through a bionic design such as python skin, and the scales of sequences with multi-depths, so that the pattern will change with the reflection of light and shadow to make SUV607 with vitality.

Awards and Prize

2025 TAIWAN EXCELLENCE awards
2024 TAIPEI CYCLE d&i awards
2023 The International Design Awards (IDA)
2022 iF Design Award
2022 TAIPEI CYCLE d&i awards
2022 Taiwan Excellence Award
2022 Golden Pin Design Award
2021 International Design Awards（IDA）
2021 TAIPEI CYCLE d&i awards(by iF)
2021 The Good Design Awards