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Children's Wisconsin - Shine Through

CompanySRH Marketing

Lead DesignersSam Hogerton

Design TeamSam Hogerton, Chris Beanan, Mauricio Alverez, Adam Nelson, Angela Ryan, Erik Holman, Kurt Ravenwood, Ryan Bingham

ClientChildren's Wisconsin

Prize(s)Gold in Other Graphic Designs / Other Graphic designs

Project LinkView

Entry Description

Kids in Wisconsin face a mental and behavioral health crisis, with higher rates of suicide and mental health conditions than much of the country — but with limited access to pediatric mental health resources. Shine Through is a 5 year initiative of Children's Wisconsin to help address the mental and behavioral health challenges of kids in Wisconsin. It was introduced to the community with the Shine Through Anthem Video. The spot utilizes a colorful light—writing aesthetic starring Wisconsin kids to spark interest and involvement from the community, while raising awareness of the critical need.