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GCP Student Living | annual report 2020

Lead DesignersDarren Bennett
Design TeamLee Sargent, Brandon Attwood, Jennifer Human
ClientGCP Student Living plc
CreditsCiaran McCrickard (lead photographer)
Prize(s)Silver in Print / Annual Reports
Project LinkView
Entry Description

Gravis' strong brand is showcased in the annual report; with its bold colours, monospace typography and pared-back colour scheme interspersed with full-colour, full bleed photography.

In the macro environment of uncertainty, we wanted to showcase the inarguable attributes of the 80% London portfolio: the elevated specification, locations within minutes of the world's leading universities, and the proven appeal to students globally. We used playful iconography, immersive maps & bold imagery (p26-31).

The COVID feature is key to messaging and design, and commands readers' attention on p37.


Creative corporate communications

Awards and Prize

Best Annual Report Gold for IG Design Group plc at Transform Europe Awards (2017), Best Report and Accounts (Specialist) for Gravis Capital Partners at the 2017 AIC Shareholder Communications Award, Best Annual Report for McBride plc at the IR Magazine Awards 2017 and Best Overall Communication of the Investment Proposition for McBride plc at the Best Practice Awards from the IR Society (2017).