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Honeymoon Dessert brand design

UniversityNanfang College of Sun Yat-Sen University
Lead DesignersJinxun Zhou, Xiaolu Lin
Design TeamInstructor : Yuheng Ju
Prize(s)Silver in Multimedia / Brand Identity
Entry Description

Founded in Hong Kong in 1995, Honeymoon Dessert has become an irreplaceable well-known old shop, this rebranding give a fresh new design for this brand.Logo with a relatively thin lines and irregular color block to reflect the full dessert rigorous and youthful vitality of the image, based on the honeymoon dessert is mostly fresh fruit dessert characteristics, in the packaging design of the role of fruit pen as an element, paired with minimalist lines and dessert-like cool colors, hopefully fill the story with a fresh, youthful new image that will bring a whole new look into the public eye.