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The Edison Agency has designed a new brand identity for The Arnott’s Group -- acknowledging the 155-year business’ unique Australian heritage while dynamically transforming its presence into the future across Asia Pacific. The new branding captures and modernises one of the most recognised brand symbols in Australia - Arnie the parrot. The new identity system is proud and bold, fitting for a business with a strong commitment to sustainability, equality and diversity - the logo is a symbol that captures genuine intent for positive change & celebrates over a century of hard work and innovation.