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The lobby for AT&T’s new global headquarters in Downtown Dallas is a one-of-a-kind, floor-to-ceiling fusion of architecture, technology, and multimedia content. The vast entrance to Whitacre Tower integrates LED video, ceiling mood lighting, and synchronized audio, all available to employees and the public. The contemporary design includes large, digital-video-wrapped pillars and a “media box,” a 60-foot-long video wall that wraps two corners. Mesmerizing digital art and beautiful data visualizations are visible to visitors in the outdoor plaza through a 30-foot glass façade.