Secret Room

Tasked with reinterpreting the classic speakeasy and create a destination bar at the Five Hotel Dubai, the Secret Room concept was to anchor the idea of bacchanalian decadence with a feeling of noble restraint by articulating the duality of history (the past) and invention (the future).

Our intent was to create an engaging and memorable space. We didn’t want the space to be perceived as too precious. A bar is the ultimate in escapism and we were not interested in simply designing an indulgent environment. We always retuned to the brief of creating a space that was experiential and artistic.

Studio Paolo Ferrari is a Toronto based, multi-disciplinary design studio, with a focus on interiors and objects. The studio is currently involved in projects throughout North America and the Middle East.

Studio Paolo Ferrari’s work emerges through the pursuit of inventive and resonant concepts, lead by design strategy, refinement and integrity. Creative thinking, collaboration and optimism guide the studio’s approach and at its most fundamental, we believe design is about celebrating the human experience.