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The Band-Aid Legacy of Strength Campaign was inspired by Band-Aid and its 100-year partnership in healing with moms everywhere. From the moment you slipped and fell to the moment mom made it all better, the process of getting a Band-Aid reminds you of a mother's love and the strength to persevere. This social media campaign included features such as IGTV and Instagram stories, through which users could actively engage and share their personal Band-Aid memories while honoring the mothers who care for them.