Chocolate Mail

This brief is a redesign project that asked us to find something that needs improvement. I thought about postage stamps and how people lick the back of the stamps. The act of licking stamps, is loved by some and disgusts others. Even though nowadays there are sticker stamps, those old-fashioned lickable stamps will never die. So if we have to lick it anyway why not make it tasty so we can all be happier. I designed a set of stamps called Chocolate Mail, which comes in 3 flavours - dark, milk and white chocolate. They are a set of 24 1st class stamps that are designed to look like a bar of chocolate, packaged as an envelope.

Toby Ng graduated in Graphic Design from Central St. Martin’s, London in 2008 and is now stationed in Hong Kong with Sandy Choi Associates. Ng’s designs have received global recognition including the Red Dot Awards, GDC Awards and the HOW International Design Awards. His photographs were shortlisted for The Taylor Wessing Photographic Portrait Prizes 2008 and exhibited in the National Portrait Gallery, London and various national galleries in the UK. Between 2006 and 2009, Ng took on placements in companies such as Landor and Saatchi & Saatchi Design in London.

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