Rugged

ampersand.studio deployed a team of 3 photographers in the heart of Luxembourg’s 14th night marathon to capture the atmosphere and emotions of this exceptional evening, and created "Rugged" - a magazine about running, packed with honest, unfiltered photography and inspirational stories. It's a testimony of the event.

The first thing that struck you in "Rugged" is its fantastic photos. All of them aroused different emotions in you. Emotions that you felt before, during and after running. It is not necessarily the beauty that is sought through the photography, but the authenticity.

ampersand.studio, that's award winning creative director Guido Kröger.

Guido Kröger — more than 90 international Design Awards, such as Red Dot Brands & Communication Design Award, German Design Award, iF Communication Design Award, ICMA International Creative Media Award, C²A Creative Communication Award, Muse Creative Award, DNA Paris Award, IDA Design Award, ED (European Design) Award, ADC (Art Directors Club Germany) Award, Joseph Binder Award Designaustria , D&AD Award, Good Design Award, Econ Award, ...