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This is a project that I did as if I was branding my own Shakespeare in the park festival for the public theater. The public theater has had all of their Shakespeare in the park festival poster designed by Paula Scher. and when I was a young kid in high school that’s how I found the design, so this to me was a dream project. So I used the crucible, then designed a key art poster. Which then lead to the development of the signage system.