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The Precarious Balance

CompanyAegis Communications
Lead DesignersJennifer Barlow
ClientInside Dentistry
Prize(s)Silver in Print / Print Editorial
Project LinkView
Entry Description

This particular cover story explored the topic of biomechanics, which encompasses some of the most advanced concepts in dentistry. It was important for the cover and opening spread to emphasize that importance and impact. We told our designer that we needed something that would show how the dentist’s knowledge of a topic that might not appear central could really impact a patient’s entire case. The result was imagery that showed five static, healthy looking teeth, with a dentist swinging toward them, inevitably causing all to move and come apart.