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Gorilla Glue engaged Product Ventures to design and develop the packaging for the Gorilla Super Glue Micro Precise. Through category audits, consumer research, and iterative prototyping, Product Ventures’ industrial design team delivered an easy-to-use, precise, controlled dispensing tool that fits comfortably in the hand.
The package opens by twisting the cap and nozzle assembly down onto the threads of the cyanoacrylate tube, breaking the seal. The nozzle is then captured by the ratchet mechanism allowing just the cap to open and close without unthreading the nozzle from the inner tube.