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Walmart Case Study – Wayfinding and Signage

UniversityUniversity of Nevada, Las Vegas
Lead DesignersDavid Joseph Fleshman
Prize(s)Bronze in Multimedia / Interface Design
Project LinkView
Entry Description

The purpose of this study is to explore how signage and mobile app provide the user with a reliable resource to guide them through the store. Walmart, as a case study, used a survey completed by the consumer for evaluating their satisfactory level of overall shopping experience.The study was focused on a major improvement that was needed and requested by the consumers. The Walmart app or NaviGuide is designed to be user-friendly to the customers in locating the different departments within the store. This app would be used in conjunction with the signage in the store.


Qualified Graphic Designer specializing in User Experience design, branding identity, and marketing materials such as packaging design, bookmarks, and postcards. Highly artistic in traditional illustration (pencil, charcoal, ink, and paint), always completed projects on time, and fluent in Adobe Creative Suite. Able to create eye-catching graphics, branding, and engaging designs.

Awards and Prize

Graphis Inc, “G” Silver Award Trophy
LICC | London International Creative Competition "Short List"
SIA | “Summit Emerging Media Award
SIA | “Summit Marketing Effectiveness Award
ArtTour International Magazine, “ARTYA Emerald Award”
Davey Awards, Gold & Silver Trophy
Global Shorts Trophy "Thanksgiving Film"
Best Shorts Competition - "Award of Recognition: Animation" Trophy
New Creators Film Awards Honorable Mention Trophy
London Shorts Film Festival, Nominee Trophy
Art Show International, "2nd FIGURATIVE,” Honorable Mention
VIDDY Awards, Gold and Honorable Mention
ArtTour International Magazine, "ATIM Collector’s Choice Award"
27th Annual Communicator Awards, Award of Distinction
15th Annual Creative Competition Hermes Creative Awards, Gold Winner
15th Annual AVA Digital Awards, Gold Winner
Indigo Design Awards, Silver Award
International Design Awards (IDA),Bronze
UNLV (University of Nevada, Las Vegas) – Dean’s Honor List and Scholarship Recipient 2016 - 2018
UNLV (University of Nevada, Las Vegas) – Scholarship Recipient 2015 - 2016
Cynthia Bunker/Joy McClenahan Scholarship Apr 2015
AIGA (American Institute of Graphic Arts) – Member Mar 2014 - Present
BSA (Boy Scout of America Las Vegas Area Council) – Venturing Silver Award - Mar 2011
Nevada State Treasurer – The Governor Guinn Millennium Scholarship - Jun 2009
BSA (Boy Scout of America Las Vegas Area Council) – Eagle Scout Award - Apr 2008
North Star District BSA Las Vegas Area Council – Patch Design Contest Winner - Mar 2008