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LIFEWTR Series 9: Art of Recycling

CompanyPepsiCo Design and Innovation
Lead DesignersPepsiCo Design and Innovation
Design TeamPepsiCo Design and Innovation
ClientPepsiCo
Prize(s)Silver in Print / Packaging
Entry Description

With Series 9, The Art of Recycling, LIFEWTR celebrates artists whose practices focus on upcycling ecologic materials and green processes, and who in turn inspire their audiences to reimagine how each of us live and interact with our environment. Series 9 features artwork from Calder Kamin, Emma Balder and Khalil Chistee who all use recycled and reclaimed materials to create their bespoke artwork. The brand will become the first U.S. premium water to be 100% recyclable and use bottles made with 100% rPET by the end of 2020, leading the way in advancing a future circular economy for plastic.