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The Pepsi Patriots Championship Can is an embodiment of what can be achieved by combining graphics, structure, design and tech to create an innovative and emotive take on football. The challenge was to capture the great spirit of American football with key visual elements and the tactile feel of its iconic ball in the form of a beverage can. The team employed can-shaping technology and direct-to-shape (DTS) printing, resulting in a completely unique, premium, textured aluminum can that provides a multi-sensory consumer experience, and a prized memento enjoyed for years to come.