Wasdas - Corporate Identity

Wasdas is a high-end car wash. In Dutch the word ‘Was’ means ‘clean’ and ‘Das’ means ‘badger’. It is a compound word consisting of 2 syllables.
We wanted to create unity and also make a distinction between these words through the use of white and light grey.
To give the name more power, we omitted "de". The ‘badger’ remained but was simplified.

Red remained the main color. Previously it was also the color for the brand.
The identity has been enriched with orange and a grey "stryping" to support the high-end feeling.
We designing the badger in chrome, to connect with the well-known car brands

Idea 2 is a strategic design agency and supports companies in the transformation into a powerful brand.

Together with the customer we dive deep into the essence that makes the company unique. The brand identity that is determined from this is the strategic compass for the future and forms the basis for all communication. It sets the parameters for design, but also for speech and behaviour. 

Through the years Idea 2 has earned a total of 33 awards in various international design competitions for various assignments and companies and in different categories.
Among them are 3 gold, 2 silver award and 1 bronze award.

In the 11th edition of the International Design Awards, we received an honorable mention award for our own company logo.