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Design team based on the concept of 「Brand DNA Evolution」, interprets and gives insights into the intrinsic motivation of fitness enthusiasts, bringing about an avant-garde movement, inspiration, concept and development.
The design intends to regenerate the individual-based combination reaction in the fitness experience chain, restore the physical space and the sub-consciousness mind, i.e., the 「Inner summoning」of individuals.
It is the topology, activation and reflection about future consumption value and the prototype of commercial entities.